Category: Perfume
Aurum’s name derives from the Latin word for gold. The ultimate symbol of luxury, wealth and victory to most, but in alchemy, gold held a greater significance.
To alchemists, it stood for purity, perfection and spiritual enlightenment, and for these reasons they sought to transform other metals into gold.
In Aurum, raw ingredients have been distilled and transformed into pure magic.
Got a compliment within an hour of wearing this—someone asked if I was wearing something "expensive and golden." It really does live up to the alchemical idea of purity, sitting close to the skin without shouting.
The dry down on this is unreal—it’s rich and warm without being heavy, and I keep catching whiffs of it on my scarf hours later. It feels like wearing something expensive but not loud, which is exactly what I wanted.
The alchemy story behind the name gave me a new appreciation for it before I even took the cap off. The scent feels like a warm, golden weight on the skin, and it lasts through a full work day without needing a touch-up. I’m genuinely impressed by how this one turned out.
