Category: Perfume
400 is inspired by the experience of shopping at 400 Oxford Street in London, home to one of the most celebrated retail stores in the world.
The luxurious roots of 400 inform its character. It is a soft, sweet, expertly-blended scent that entices the nose and leaves it desiring more.
The opening spritz feels like stepping into a marble-floored department store, all polished wood and quiet luxury. It lasts through a full workday without turning cloying, which is rare for something this refined.
I bought this as a gift for myself after a London trip, and the scent genuinely takes me back to that polished, high-end shopping vibe. The composition feels refined without being overpowering, and it lasted a solid eight hours on my skin. It’s become my daily go-to for work.
The first spray hit me with something that feels genuinely upscale, not just another sweet designer blend. I’ve worn it to two evening events and gotten compliments both times, which never happens with my usual rotation. It settles into a warm, polished trail that lasts well past dinner.
